ENDURANCE
Entrepreneurial Capacity-building for Sport

Athletes often have to be innovative, both in training and in competition. Innovation skills are an important part of sports. The same skills are a vital part of business, when planning your business and thinking about competitive advantage. A footballer thinks about how to beat the goalkeeper and an entrepreneur thinks about how to find a business ... Read more

Athletes often have to be innovative, both in training and in competition. Innovation skills are an important part of sports. The same skills are a vital part of business, when planning your business and thinking about competitive advantage. A footballer thinks about how to beat the goalkeeper and an entrepreneur thinks about how to find a business idea that will put him ahead of the competitors. Now it’s time to harness those innovations skills and implement them in business planning. Be innovative! This module provides an introduction to design thinking, idea generation methods and in addition a short trip to Blue Ocean Strategy. The information delivered in this module is just the tip of the iceberg and it should encourage students to gain additional information about this topic. Innovation skills are essential for entrepreneurs and for those planning to start their own businesses. Entrepreneurs have to be able to keep up with the changes in the market and the operating environment. For example, those entrepreneurs, who were able to innovate new products and services during the COVID-19 pandemic, have had the best chance to survive from the rapid changes. Crisis sometimes means new opportunities. Understanding the design thinking process and the ability to implement it to own business' development is one of the basic skills of an entrepreneur. This module describes the process behind design thinking and helps students to understand it’s non-linear nature. A couple of idea generation methods are introduced as well. Blue Oceans Strategy is considered to be a very important “tool” for an entrepreneur seeking new ways to avoid unnecessary and frustrating competition. In this module, the students produce their own four actions framework to develop current or future business. “The only sure way to avoid making mistakes is to have no new ideas.” - Albert Einstein | Read less

In the context of this training module, learners will have the opportunity to familiarise with the very essentials of Project Management (PM). PM is among the most liquid and transversal business functions, it embraces a wide range of activities, capability and strategic priorities for business competitiveness and excellence. As such, aspiring e... Read more

In the context of this training module, learners will have the opportunity to familiarise with the very essentials of Project Management (PM). PM is among the most liquid and transversal business functions, it embraces a wide range of activities, capability and strategic priorities for business competitiveness and excellence. As such, aspiring entrepreneurs are formally required to be proficient with this discipline and its founding elements. The training material offered by this module guides readers across the PM’s lifecycle, starting with the “conceptual phase” (i.e., identification of needs and opportunities) and ending with the formal closing stage. In between, targets will be exposed to key recommendation and best practices to plan, execute and control the implementation and development of a projects. Great relevance is given to the role played by communication and stakeholder management interrelated with PM. Before conclusion, the module pinpoints a series of golden rules for PM that sum-up key lessons learned extrapolated from the narrative section. The overall training module is designed to be very practical, so that learners can experiment with it while readapting it to their operational context. The languages in which the material is presented is not technical, but at the same time we aim to provide targets the dictionary for PM. | Read less

Nowadays, entrepreneurship and being an entrepreneur is something which may be considered a global phenomenon. The way that entrepreneurs engage with passion in the creation of a particular business venture is something worthy of all types of studies and researches. However, It is far from easy. Yes, the 21st-century digital environment, and global... Read more

Nowadays, entrepreneurship and being an entrepreneur is something which may be considered a global phenomenon. The way that entrepreneurs engage with passion in the creation of a particular business venture is something worthy of all types of studies and researches. However, It is far from easy. Yes, the 21st-century digital environment, and globalization as a whole, present numerous opportunities for success but numerous factors for failure, as well. Nevertheless, some particular skills must be developed and mastered in order to navigate yourself and your team in this overwhelming and stressful world in which we live in and to prepare yourselves for success in whatever entrepreneurial endeavor you chose to pursue. | Read less

The content of this module is designed to facilitate targets’ introduction to topics and terminology that are widely common in established Marketing’s theory and practice. In general, scholars and practitioners agree on the fact that Marketing is a very broad concept. In this context, we decided to narrow it to its very essentials, without necessa... Read more

The content of this module is designed to facilitate targets’ introduction to topics and terminology that are widely common in established Marketing’s theory and practice. In general, scholars and practitioners agree on the fact that Marketing is a very broad concept. In this context, we decided to narrow it to its very essentials, without necessarily relying on specific technicalities on which their deepening would require multiple stand-alone training modules. Our focus is on providing learners fundamentals of Marketing that they can replicate and experiment with within their operational settings. | Read less

This course offers a training path on how to use digital skills to enhance your entrepreneurial spirit as a business sportsman.... Read more

This course offers a training path on how to use digital skills to enhance your entrepreneurial spirit as a business sportsman. | Read less

This module includes basic concepts and calculations that need to be mastered to understand the field of finance and economics. When thinking about starting their own business and making a decision, athletes need to know certain financial fundamentals. Therefore, this module includes three chapters: basic cost forecasting, financial plan and funding... Read more

This module includes basic concepts and calculations that need to be mastered to understand the field of finance and economics. When thinking about starting their own business and making a decision, athletes need to know certain financial fundamentals. Therefore, this module includes three chapters: basic cost forecasting, financial plan and funding / fundraising options. Subchapters include more detailed calculations of personal budget for survival and start-up costs, introduction to basic financial concepts and development of own financial plan, as well as knowledge of possible financing methods and presentation of business ideas to investors / banks. All of the above is learned from specific personal examples. | Read less

- Establishment of module “Branding” for educational purposes. In this course, learner will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today's marketplace. ... Read more

- Establishment of module “Branding” for educational purposes. In this course, learner will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today's marketplace. | Read less

This module covers some of the most important aspects related to setting up a business out of a sports background. In the beginning, it explains which of the attributes developed and cultivated with sports (such as skills, qualities and other sport-related assets) are useful in entrepreneurship. Then, it explains how business ideas are created, what... Read more

This module covers some of the most important aspects related to setting up a business out of a sports background. In the beginning, it explains which of the attributes developed and cultivated with sports (such as skills, qualities and other sport-related assets) are useful in entrepreneurship. Then, it explains how business ideas are created, what are their key components, and how the ability to generate business ideas can be trained. Further, it explains the importance of testing business ideas before they are actually pursued by emphasizing the testing and validation mindset and pointing out how testing can be implemented in practice. Finally, it introduces the business model, a concept used to explain how a business will work, and provides guidelines on how to draft an own business model canvas. | Read less