What is Branding?

overview of exactly what your brand is, and isn´t

process of creating, spreading and building a brand

the noticeable element of a brand

What does not belong to entry analysis?

write your slogan

briefing

branding strategy

In which stage do we target competition and audience?

logo creation

competition analysis

presentation to „client“

When do we pick our focus and personality?

when we try to understand a brand

while creating a business model

when we create a logo

Identity creation shouldn’t be?

aggregation of all of you

futuristic

like a methaphore